Brad Barbeau – Medium

Brad Barbeau

Long Funnels

“It takes nine touches to make a sale”

5 min readOct 4, 2021

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Brad Barbeau

Celebrating Neighborhood Businesses

Our neighborhood businesses are the creators and keepers of our community Quality of Life

4 min readApr 2, 2021

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Brad Barbeau

COVID-19: An economic interruption or an economic disaster?

An alert from our county authorities just interrupted my morning. Suddenly my phone emitted one of those awful “emergency alert” buzzes…

4 min readMar 28, 2020

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Brad Barbeau

Stop Messaging. Start Conversing.

In an era of two-way communications, why would we use a one-way communications concept?

4 min readJun 27, 2019

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Stop Messaging. Start Conversing.

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Brad Barbeau

Why Business Plans (Still) Don’t Work

Forget business plans. I’ll tell you why, and then tell you what to do instead. Read on.

6 min readFeb 10, 2019

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Why Business Plans (Still) Don’t Work

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Brad Barbeau

The New Math for Marketing

Marketing in the 21st century is radically different than it was in the 20th century. Blame it on technology. Or thank technology. But…

6 min readAug 9, 2018

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The New Math for Marketing

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Brad Barbeau

The New Marketing

I have been starting companies and teaching entrepreneurship for over two decades. I’ve been a team member for startup teams, I’ve started…

4 min readAug 9, 2018

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Brad Barbeau

Brad Barbeau

I teach Entrepreneurship CSU Monterey Bay, and am Executive Director of the Institute for Innovation and Economic Development at CSU Monterey Bay.

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